Business Profile – EnableIST
Presenting organisational profile and service capabilities with marketable content and digital design
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Jimmy George C.
In a nutshell
Business
Enable Integrated Solutions
Industry
Process Outsourcing
Location
Kochi
Website
https://enableist.com/
Project
Business Profile | Services Marketing | Content Creation | Content Productization | Digital Design | Marketing Collateral
Content Assets
Capabilities | Core Propositions | Key Services | Focus Industries | Clientele
Brand Assets
Business Positioning | Visual Design | Brand imagery
Marketing Model
STP | Segmentation Targetting Positioning
EnableIST helps organizations to deliver delightful customer experiences, facilitated by the creation of scalable and sustainable processes, managed by talented and highly skilled people, to enable your organization to grow and lead the market.
Business Requirement
The content marketing project sought to present the business as an expert provider of business process out-sourcing and customer relationship management. The mandate was to create marketing collateral presenting the unique capabilities and propositions with outstanding content & design.
Core Services - Process Out-sourcing
The process out-sourcing services encompass the key processes impacting customer experience and customer relationship management, and includes process automation, integrated contact centre operations, voice and non-voice related processes.
Our Content Marketing Goal
The content marketing goal was to present the business profile with authentic, compelling content and to adequately present and explain the wide spectrum of service offerings in the process automation and talent acquisition space. The firm had to be positioned as an enabler in business transformation across industries. The content marketing mandate included creation of Productized Content for business transformation solutions, with marketing propositions, as well as digital design of the marketing collateral.
Content Research and Content Creation
The content was generated from the business presentations and corporate material, and through discussions with the management team. Each service was taken up and discussed in detail to arrive at the core content and to identify the marketable propositions. The content and image template was developed in line with the brand library , for ensuring integrated marketing communications. Textual content including the vocabulary and nomenclature was created through a thorough and disciplined approach, after vetting multiple sources, materials and industry best practices.
Marketing Model applied for Productization
The process out-sourcing services encompass the key processes impacting customer experience and customer relationship management, across industries. Hence segmentation of the services was carried out alongwith the targetted industries, to arrive at industry-specific deliverables, capabilities, relevant content and keywords.
Process Out-sourcing Services
The process out-sourcing services encompass the key processes impacting customer experience and customer relationship management, and includes process automation, integrated contact centre operations, voice and non-voice related processes.
Business Transformation Solutions
Here the focus was on customer relationship management modules and quality management tools which can provide a higher dimension to the business, so as to emerge as a powerful player in the industry.
Brand Consistency & Design Templates
A standard template in line with brand identity and services positioning was followed with
the right blend of brand colours, industry specific content, authentic tone of voice and a clear promise and propositions, further cementing the corporate branding with digital identity.
