Content created is refined to deliver the brand promise and convey the value proposition; this delivers usability to the customer and marketability for the business. In other words, the subjective content has to be transformed into ‘Productized Content’ -relevant, differentiated and salient. This is achieved by value-adding to the basic content in two layers – a messaging layer and a marketing layer. The final output is enriching, inspirational content delivering the product message and brand story, whilst creating a compelling narrative to meet the desired business goals.
Strategic content assets are determined, creative direction is set and the new-age digital platforms selected.
Information gathering by accessing management team, product literature, business insights and external sources.
Seasoned content writers develop the content, by processing information and creatively expressing the idea .
Content is value-added by marketing experts, for message reach and impact among the target audiences.
Editor reviews the content for distinctiveness and story telling, with premium-ness as the distinguishing factor.
Fine blend of content, design and marketing on digital platforms; to market your products and grow your enterprise globally.
Grow your business with inspired content on digital platforms.
ByGeorge Content Solutions, Deshabhimani, Friends Road, Kochi 682017, India