About – ByGeorge

Who we are.

Raison D'etre

At ByGeorge Content Solutions, we are a team of experienced professionals who believe in crafting content and design that is original and differentiated, to inform, engage, and activate your target audience. When you choose our strategic creative assets, you’re not just making a purchase—you’re investing in lasting brand impact, wider audience connection, and fresh opportunities to grow your business.

Saint George

St. George is a Christian martyr who is an ideal of martial valour and selflessness, and is the patron saint of soldiers.

In memory of Dr. C.T. George

He was an Indian Navy sailor in his youth, banker by profession and a prolific writer on economic, social and religious matters.

Brand Stories

We create branded content and design by drawing from diverse sources—from literature and arts to technology and science. This allows us to produce original and relevant work that truly engages your audience. By blending your value proposition with your brand promise, we transform this content, creatives and motion graphics into a productized digital asset. The result is a powerful marketing impact, enhancing your brand story and creating a compelling digital narrative.

About the logo

ByGeorge logo symbolises a majestic and valiant leap, into the vast and boundless skies, traversing the frontiers of space, to achieve the impossible. The structured approach, meticulous planning and execution, interplay of creativity and technology – all goes into building an invincible platform which propels the enterprise forward. The vibrant deck manned by a brilliant crew prepares for an admirable flight. The goal is to soar high into the unknown, boldly cross the limits, establish a firm, acclaimed and magical position for the brand.

The story behind the name

‘By George’ is an expression of exclamation and pleasant surprise. ‘Geo’ means earth, and is of Greek origin. The name has come to symbolise commitment to a cause, vigorous effort and structured thinking, culminating in the fruits of labour. The expression is often used in literature and movies, notably in ‘The Adventures of Sherlock Holmes’ and ‘My Fair Lady’. Eponymous personalities across history are seen as passionate thought leaders, fiery doers, typically bold and personification of greatness.

Our purpose

“To leverage our knowledge capital in transforming enterprises into global brands, thereby elevating India’s position as a global business powerhouse.”

Our inspiration

“A decision is not a product of consensus, it is not a process of democratic practices; it is an autocratic, self-dominating action. A key man may act democratic, open-minded and people-involving. It only indicates that he is willingly giving a chance to others to express and expose their views. But in the ultimate analysis the decision making process boils down to an act of the exclusive self. A decision once taken becomes his or her property. The owner of the decision experiences gain or pain through his own choice under the circumstances.” Decision Making : An Indispensable Skill – Introductory Article by C.T.George in the book, ‘Effective Decision Making – A Guide to Managers’.

Members of the board

ByGeorge Content Solutions is powered by a team of seasoned professionals from editorial, publishing, sales & marketing, academia, and design. With combined experience across industries like consumer goods, media, information technology, education, banking, and fashion, the team brings strategic depth and creative agility to every project. Their diverse expertise drives impactful content solutions—from scripting and promo videos to marketing collateral, digital campaigns, UI and web design, and mar-tech conversational tools.

Merina George Tomjo

CHAIR-PERSON

Merina George Tomjo leads Content Management at ByGeorge Content Solutions. With deep expertise in content creation, editing, and management, she brings a sharp editorial eye and audience-focused approach. Merina began her career at DC Books and has held roles at Cepha Imaging, Rotary News, Surya News, and Pearson Longman, where she contributed to educational outreach and planning. At Ernst & Young’s Global Delivery Services, she led a team of writers and editors. A postgrad in Economics from St Teresa’s College, Merina is also a BBC Mastermind quiz finalist and passionate blogger.

Jimmy George C.

BUSINESS HEAD

Jimmy George C is a seasoned marketer with over two decades of experience in FMCG, telecom, and SaaS sectors. He has played a pivotal role in building and promoting brands like Idea 4G, Tata Docomo, Virgin Mobile, SIFY iWays, Ruchi Foods, and Jeev Goodness. He’s worked with top Indian business groups including Idea Cellular, Bharti Airtel, Tata Teleservices, and CavinKare, handling roles across product marketing, branding, sales, and customer acquisition. As an S&M consultant, he guides businesses on market planning, trade marketing and retail distribution. An MBA from BIM, Trichy, and a rank-holder in New Media & Digital Journalism diploma course, Jimmy is passionate about digital marketing, product storytelling, and brand psychology.

Dr. Abhishek Kumar

ADVISOR

Dr. Abhishek Kumar, Principal at Globsyn Business School, is a business leader turned academician with a passion for dialectical design, philosophy, strategic marketing, and branding. He teaches courses in product design, ethnography, brand management, and leadership. Previously, he held leadership roles at Army Institute of Management, Anant National University, and Bharathidasan Institute of Management. His industry experience spans media, telecom, and banking with ABP Group, Bharti Airtel, and Yes Bank. Known for his doctoral work on brand personality in business media, his writings appear in Ivey, Harvard Publishing, Vikalpa, XLRI, and national dailies. Dr. Kumar holds an MBA from BIM, Trichy.

Panel of experts

Gigy Elizabeth Thomas

DESIGN HEAD

Gigy Elizabeth Thomas is a dynamic professional who blends design thinking and technical expertise with creative insight. She brings experience across fashion, software, and automation, especially in database architecture, product development, and quality management. Earlier she worked with IBS Software Services and aXcend Automation. A B.Tech graduate from CET Trivandrum and All India Topper in NIFT’s Master of Fashion Technology, Gigy thrives on solving complex problems and driving innovation. She also enjoys embroidery, painting and drawing.

Palak Patel

UI/UX DESIGNER

Palak Patel excels in designing interfaces that make a meaningful impact. Skilled in interaction design and thematics, she ensures each design is not only visually appealing but is also working seamlessly. Palak has worked on projects involving mobile app screens, wireframes and prototyping. She holds a Master’s in Integrated Product Design from Anant National University, Ahmedabad.

Ramesh Darla

MARKETING EXPERT

Ramesh Darla is a senior Sales & Marketing professional with more than twenty years of track record in cultivating strategic partnerships and implementing innovative product and sales strategies to deliver exceptional results. He has a proven track record of driving business growth in Asia, Europe, Middle-East and Africa across telecommunications, IT Sales, ITES and fintech. Ramesh is passionate about solving customer problems in a fast-changing business environment and creating new business eco-systems in the digital and industrial world.

Liudmyla Glashchenko

AD FILM MAKER

Liudmyla brings a fusion of rare skills in motion graphics, creative scripting and video production. A visual media specialist with a decade of experience, she crafts great product explainers, ad films, corporate videos and promotional videos, that not only look good but get results. Her finesse in visual storytelling, videography and photography, were honed in her past roles at Ukrgasbank, production studios ShootGroup Production, Positive Pictures, and Effiya Technologies. Liudmyla loves to shape the look and feel of digital platforms, its design and aesthetics. She is a gifted embroidery artist, painter and a prolific digital creator.

Raghunath Sharma

VISUAL DESIGNER

Raghunath Sharma is a seasoned communication design professional with more than two decades of experience in print and digital media. He understands that effective communication design transcends mere aesthetics. Raghu blends artistic creativity with strategic thinking, focusing on tangible business results like lead generation and brand growth. With roots in digital advertising and expertise in graphic design and visual arts, he crafts compelling visual narratives that help brands stand out in competitive markets.

Sudheer Yalla

MARTECH & CRM EXPERT

Sudheer Yalla is a seasoned expert in transforming sales processes through strategic data, technology, and GTM alignment. With over eighteen years of experience, he specializes in designing and implementing comprehensive GTM Tech Stacks, including CRM, marketing automation, and analytics. Sudheer has a proven track record in optimizing sales operations and deploying enterprise CRM and automation solutions using Salesforce, Odoo, Zoho, and HubSpot, consistently enhancing customer engagement and lead management.