Who we are.

Raison D'etre

We believe in creating ‘inspired content’ which is original, relevant and differentiated; to inform, engage and activate target audiences. Successful corporate professionals having  across-the-board industry expertise, with content creation, design thinking and product marketing acumen have joined hands to create ByGeorge Content Solutions. Invest in content marketing and create enduring brand value, through strategic content assets and rewarding customer experiences.

Saint George

St. George is a Christian martyr who is an ideal of martial valour and selflessness. The Saint is the patron saint of soldiers.

In memory of Dr. C.T. George

He was an Indian Navy sailor in his youth, banker by profession and a prolific writer on economic, social and religious matters.

'Inspired' content

We believe in creating inspired content drawn from different walks of life. We seek inspiration from diverse sources – be it literature, technology, arts, philosophy, design, sciences, humanities – to produce original, relevant, differentiated content which truly engages the prospect.

Crystallizing the content by amalgamating the value proposition and brand promise, productizes and transforms it. This ‘Productized & Optimized Digital Content’ delivers the marketing impact to target audiences, enhancing the brand story, and creating a compelling digital narrative.

About the logo

ByGeorge logo signifies a majestic leap, meticulously planned and executed, into the vast and boundless skies to boldly cross the limits, traversing the frontiers of space to achieve the impossible. The valiant cause, structured approach and the interplay of technology builds an invincible platform, which propels the enterprise forward. The vibrant deck manned by the brilliant and committed crew allows for an admirable flight, soaring high and embracing the goal, to establish a firm, magical, acclaimed position for the brand. 
 

The story behind the name

‘By George’ is an expression of mild exclamation and pleasant surprise. The name ‘George’ has Greek origin, with Geo meaning earth; and the name has come to symbolise commitment to a cause, vigorous effort and structured thinking, culminating in the fruits of labour. Eponymous personalities across history are seen as passionate, fiery, thought leaders and personification of greatness.

Our purpose

“Actively contribute as an accelerator for the Indian economy , create inspired content and execute marketing strategy, to power ‘Digital First’  for fast-growing enterprises.”

Our inspiration

“A decision is not a product of consensus, it is not a process of democratic practices; it is an autocratic, self-dominating action. A key man may act democratic, open-minded and people-involving. It only indicates that he is willingly giving a chance to others to express and expose their views. But in the ultimate analysis the decision making process boils down to an act of the exclusive self. A decision once taken becomes his or her property. The owner of the decision experiences gain or pain through his own choice under the circumstances.”

Decision Making : An Indispensable Skill – Introductory Article by C.T.George in the book, ‘Effective Decision Making – A Guide to Managers’.

Members of the board

Successful corporate professionals with expertise in editorial, publishing, sales & marketing, academics and design, have joined hands to create ByGeorge Content Solutions. Content marketing and management acumen of the panel, honed over 60 years of accumulated corporate and professional experience, is harnessed while executing projects. The confluence of a diverse team with unique skillsets and capabilities – ranging across verticals such as publishing, media & communications, information technology, education, banking, consumer goods – lends discernment and distinctiveness in content creation and content marketing.

Merina George Tomjo

CHAIR-PERSON

Merina George Tomjo heads Content Management for ByGeorge Content Solutions. A writer and editor, Merina is skilled at developing and editing distinctive and discerning audience-specific content. Her areas of expertise include content creation, content management and editing. As a professional copy editor, Merina has significant experience in writing and editing in leading publishing firms. 

Merina started her editorial career with DC Books, leading book publisher in Kerala, as Editorial Assistant in the corporate office. She was copy-editor in Cepha Imaging Pvt. Ltd, an electronic publication company. She has handled sub-editor roles in Rotary News and Surya News. As Associate Editor in Pearson Longman, she was instrumental in outreach and content planning for schools and educational institutions. 

As a Senior Associate in the Writing & Editorial department at Ernst & Young Global Delivery Services centre, Merina was leading a team of content developers and editors who aggregate, edit, optimize and publish content. She did her Masters in Economics from St Teresa’s College, Ernakulam. A BBC Mastermind quiz finalist, she is an avid quizzer and a blogging enthusiast.

Jimmy George C.

BUSINESS HEAD

Jimmy George C is a consummate marketer and brand builder. A growth manager, he has extensive sales and marketing expertise in fast growing businesses, predominantly in FMCG & telecommunications.  As a marketing strategist he is partnering with emerging enterprises to deliver digital outreach and brand salience. His professional interests include digital marketing, product design and brand psychology.

Jimmy George has been instrumental in positioning, penetrating and popularising brands like Idea 4G, Virgin Mobile, Tata Docomo, SIFY iWays, Jeev Goodness Oils, Ruchi Foods and Chinni’s Pickles. He has worked with leading companies – Idea Cellular, CavinKare, Bharti Airtel, Tata Teleservices across India, accelerating their sales and marketing initiatives. 

In his more than twenty years of professional experience, he has handled varied roles in product marketing, brand marketing, go-to-market, sales and demand creation programs. Formerly he was heading Mobile Broadband Marketing at Idea Cellular Ltd. Jimmy George is an MBA from BIM, Trichy. He is a rank-holder in New Media & Digital Journalism diploma course.

Dr. Abhishek Kumar

ADVISOR

Dr. Abhishek Kumar is a business leader turned academician who enjoys unfolding roots of issues and ideas. He is the Principal at Army Institute of Management, Kokatta. His passionate subjects are dialectical design, philosophy, strategic marketing and story-telling from a branding perspective. He teaches courses in product design, product ethnography, product philosophy, brand management and leadership.

Earlier he was Director Staff Training & Development at Anant National University, Ahmedabad and also served as Assistant Professor at Bharathidasan Institute of Management, Trichy. Prior to that, he worked across media, telecommunications and banking, in ABP group, Bharti Airtel and Yes Bank, across functions of human resources, marketing and business strategy.

Dr. Kumar is noted for his doctoral thesis on scale development to measure brand personality of business media brands.  Dr Kumar’s articles have appeared in Ivey publishing, Harvard Publishing, Vikalpa (IIMA), Management and Labour Studies (XLRI), The Case Centre, The Telegraph and The Hindu.  Dr. Kumar is an MBA from BIM, Trichy.

Associates

Gigy Elizabeth Thomas

Gigy Elizabeth Thomas

Gigy Elizabeth Thomas is a versatile professional who bridges the gap between the technical and creative worlds. She has a proven track record of designing database architecture, creating successful product lines, and ensuring top-notch quality management across fashion, software and automation. 

Gigy excels at tackling complex challenges, crafting innovative solutions, and driving continuous process improvement. She worked on database architecture and development in IT companies including IBS Software Services and aXcend Automation & Software Solutions.  Graduating with a B.Tech from the prestigious Government College of Engineering, Trivandrum (CET), she is All India Topper in the Master of Fashion Technology program at NIFT. In her free time, Gigy enjoys expressing her creativity through painting and drawing.

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Fine blend of content, design and marketing on digital platforms; to market your products and grow your enterprise globally.

+91 984 705 8020

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Grow your business with inspired content on digital platforms. 

The FIRST to create Productized Content for digital platforms.

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ByGeorge Content Solutions

Deshabhimani, Friends Road, Kochi, India, PIN 682017.

Middle East Marketing Partner

Radar Consulting, DSO-IFZA, Silicon Oasis, Dubai, UAE.

hello@bygeorge.in

+91 984 705 8020

New Website Launch

28 Dec 2022

Unveiling by

Liudmyla Glashchenko

Design Head - Sutra Consulting

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