Why Explainer Videos – Engage ‘Digital Natives’ with the Brand
In this article the authors argue that the product explainer videos can be used as a powerful branding tool to present product proposition and to build customer engagement, by aligning the marketing strategy and the video content in line with the business goals. Vision is the most dominant sense for all of us, most of […]
Surging digital landscape and marketing opportunities – the growth drivers
We are in an era of sweeping changes brought about by technology and mobility. We see that Industry 4.0 and digital proliferation is becoming the mainstay of the knowledge era, leading to the emergence of a new breed of knowledge workers. In the vast and fast moving digital space, it is a host of factors […]
