Design Dialectics, Kolkata
Creating a design aggregator platform for young designers in the digital space.
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Jimmy George C.
In a nutshell
Business
Design Dialectics
Industry
Design Practice
Location
Kolkata
Website
www.designdialectics.com
Project
Conceptualisation & Servitization, Content Creation & Productization, Web Design & Development, Content Marketing, Social Media Marketing, Ad Campaigns, Business Positioning
Content Assets
User-generated Content, Web & Social Content, Long-form & Short-form Content, Design Projects, Design Thinking Literature, Use-cases, Trending Post
Brand Assets
Business Logo, Design Identity, Visual Identity, Brand Imagery, Brand Positioning, Corporate Branding
Marketing Model
Maslow's Hierarchy of Needs
Design Dialectics is a design movement, expanding the domains of design thinking and design philosophy. Design Dialectics is a way to look at the design discipline. It unfolds the roots of design and design education. Design Dialectics is the alchemy of designs from product, communication, interaction, brand, marketing and leadership.
Business Requirement
The enterprise requirement was a digital platform, which will serve as a an aggregator space to showcase design works and collaborate for design practices. Further the platform was sought to be popularized amongst young designers and enable user-generated content to scale up the growth. A digital community was sought to be built and managed with design thinking at the core.
Design Thinking
Design Dialectics brings together designers, design schools and design-focused corporations on one platform. They can showcase their own work, be inspired by others’ designs and collectively learn, grow and profit. Design Dialectics is an initiative to build creative capacities of students, faculty and professionals in design and design thinking and practice.
Our Content Marketing Goal
The content marketing strategy aimed to position the enterprise as the ‘most sought after design platform’ among a niche target audience comprising of designers, design thinkers, design practitioners and design institutions. This necessitated the creation of a digital space to showcase the design works, and further promoting and managing that platform amongst the digital community using new-age media and digital marketing.
Content Research and Content Creation
This initiative was shaped and designed for digital media, to effect a niche position projecting design thinking and design philosophy. The domain was organized as distinct verticals and content assets created include product design, UX design, communication design and architecture.
Marketing Model applied for Productization
‘Hierarchy of Needs’ marketing model was deployed for online positioning, as the enterprise seeks to provide self-expression and freedom for design thinking to the designer community.
User-Generated Content
The digital platform showcases design works from aspiring, young designers to the design community at large. This enables a ‘brand voice’ for the design enthusiasts and delivers sharp reach and visibility for the designer, to a niche industry group.
Social Media Marketing & Ad Campaigns
Digital marketing included social media marketing on the popular platforms. The focus was on design as an integral part of management, planning, marketing and process flow. Paid social media campaigns were carried out on facebook and LinkedIn. Social media marketing delivered reach and awareness, as well as shaping of a distinct brand identity. The unique LTYD campaign and the post was rated as a trending post on LinkedIn.
e-Mail Marketing
e-Mail marketing was carried out to connect with design institutions and communicate to them on the new-age digital platform. This activity included database collection, creative development, mailing and analytics; all designer to appeal and engage the prospect.
Brand Logo
Brand logo was created with a touch of aesthetics, class and modernity. The elegant logo was created to represent the diversity and distinct fields of associations, with the brand elements deployed in a consistent manner.
