Search Marketing – Effiya Technologies
Boosting organic rank and search marketing position using SEO and content marketing
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Jimmy George C.
In a nutshell
Business
Effiya Technologies
Industry
Fintech
Location
Singapore
Website
https://effiya.com/
Project
Product Marketing, Organic Search Ranking, Search Engine Optimization, On-page SEO, Off-page SEO, Website Traffic
Content Assets
Target Keywords, Search Optimized Web Content, Social Media Content, Blog Content, Quora Content, Off-page Listings
Brand Assets
Digital Brand Identity
Marketing Model
Features, Advantages & Benefits – FAB Model
Effiya Technologies is a young, AI-driven, technology development company based in Singapore, offering well researched, state-of-the-art products in the areas of financial compliance and analytics, which efficiently delivers quick and real-time business support. The suite of products and solutions are automated, dependable and economical, as well as exclusively designed with a client-centric approach.
Business Requirement
The mandate was to oversee the product marketing for the financial compliance product portfolio, and enhance business discovery online. It was required to manage all aspects of digital marketing, including the web site, search engine optimization, social marketing and digital advertising.
Core Products – Financial Compliance Product Suite
Effiya Technologies offers a suite of comprehensive solutions to manage anti-money laundering, transaction monitoring, fraud detection and sanctions-screening in the banking and financial services sectors. These niche products are developed from deep business insights and understanding of application areas, leveraging latest technologies and software in financial compliance space.
Our Content Marketing Goal
The goal was to position the business as a state-of-the-art fintech firm, offering well-researched, cutting-edge products which effortlessly delivers the intended function in financial compliance domain. This required creation and deployment of strategic content assets across web-social-digital-mobile domains, and ensuring that searchability is high for the business and product suite.
Content Research and Content Creation
Branded content followed a rigorous and integrated approach across the content and digital assets, to ensure uniformity of communications across the various media platforms. Productization of content using marketing propositions was conducted.
The website content was revamped basis the evolved understanding and marketing insights. Regular monthly long-from blogs and interviews were published. Content was created for social media, internet discussion forums, infographics and marketing collateral. Periodic Quora submissions and infographics around targetted keywords was done.
The website content was revamped basis the evolved understanding and marketing insights. Regular monthly long-from blogs and interviews were published. Content was created for social media, internet discussion forums, infographics and marketing collateral. Periodic Quora submissions and infographics around targetted keywords was done.
Marketing Model applied for Productization
Features-Advantages-Benefits (FAB) model was deployed in the content marketing strategy throughout and productization was enabled using the brand dimensions and the competitive advantages of the business.
Search Engine Optimization
SEO delivered with 4 keywords ranking under the top 20 positions in Google.com and 6 keywords ranking under the top 20 positions in google.co.in in a period of 12 months.
Keyword Targetting
Each keyword moved up by an average of 46 positions in a period of 6 months. Sharp keyword targetting and performance with industry leading keywords was achieved.
Lead Generation
Targetted phrase match campaigns in Google Ads delivered with 5.15% CTR. Lead generation campaigns with high impression count and 0.37% CTR was obtained in LinkedIn platform.
Website Traffic
Website visitors registered 261% growth in traffic in a period of 12 months, with new visitors constituting more than 80% traffic. Organically generated traffic was recorded at 50% of the mix.
