Blog Marketing – Technology
Blog Content Creation & Blog Marketing for a Consulting & Analytics Firm
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Jimmy George C.
In a nutshell
Business
Sutra Management Consultancies
Industry
Consulting & Analytics
Location
Dubai
Website
www.sutra-management.com
Project
Blog Content Creation, Blog Marketing
Content Assets
Use-cases, Client Projects, Business Insights
Brand Assets
Business Positioning, Core Capabilities
Marketing Model
Segmentation – Targeting – Positioning
Sutra Management Consultancies is a group of business advisory firms offering advisory services into Analytics, Business strategy, Financial Crime Compliance and Big data.
Business Requirement
We presented a use-case for the leading consulting and analytics company, Sutra Management Consultancies.
Blog Creation & Blog Marketing
The blog was titled ‘How Sutra optimized alerts using threshold fine-tuning for a leading Bank’. Blog marketing project included blog creation with inputs from the project team and blog marketing on web, social and digital media.
Our Content Marketing Goal
The goal was to establish the business as a thought leader with authority on leading financial compliance technologies. The content marketing strategy was formulated to identify and activate key marketing propositions, crystallized from the competitive advantages and service portfolio of the business.
Content Research and Content Creation
Content research included collection of information across the business verticals and functions, and across-the-board audit of digital platforms and digital marketing initiatives. Key propositions were identified for content marketing and critical success factors established.
Marketing Model applied for Productization
The target market includes SMEs and medium-scale organisations, mid to senior level professionals who are decision makers or be potential influencers. This being B2B marketing, and catering to specific industries and market segments, the marketing model of segmentation-targetting-positioning (STP) was applied in the content marketing strategy.
Use-case Summary
Sutra Management Consultancies incorporated threshold fine-tuning for optimizing alerts from legacy scenarios, for one of the largest banks in UAE. Sutra Financial Crime Compliance (FCC) Advisory was required to address the challenge of enhancing the legacy system, to better handle investigation and improve productivity.
Core Benefit Featured
This alert optimization feature developed by Sutra Financial Crime Compliance (FCC) Advisory uses an analytical model with threshold fine-tuning. It improved the productivity rate of alerts by as much as 1.75X times, and further reduced false positives by over 15% of the total alerts. These twin benefits positively impacted the efficacy and accuracy of the alert investigation.
Link to the Full Blog
To read the full blog, visit https://blog.sutra-management.com/?p=406
