Web Redevelopment – Jaaji Technologies
Technology content creation and UI/UX design of web platform for industrial software provider
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Jimmy George C.
In a nutshell
Business
Jaaji Software Technologies Pvt Ltd.
Industry
Industrial Software
Location
Ongole, Andhra Pradesh
Website
https://www.jaajitech.com/
Project
Technology Marketing | Content Research | Content Creation | Content Productization | Design Thinking | UI/UX Design | Web Design & Development | Business Positioning
Content Assets
Solutions | Product Portfolio | Product FAB | Industries | Projects | Capabilities | Company Information | Management | Company Updates
Brand Assets
Business Positioning | Visual Design | Digital Identity | Brand imagery
Marketing Model
Product Marketing | FAB Model | Features, Advantages & Benefits
Jaaji Technologies helps manufacturing companies in their digital transformation journey, by providing industry-centric data analytics and digitalization technologies that facilitate prompt decision-making. The company provides smart software technologies for core industries integrating digital technologies into manufacturing operations. JaajiTech weaves cutting-edge technology into the fabric of process industries, sifting through complex data with a sophisticated engine, and delivering simplified insights.
Business Requirement
Jaaji Technologies provides a comprehensive suite of industrial software consisting of feature-rich solutions, targetting process industries. This Ongole headquartered fast-growing enterprise is emerging globally, serving leading refineries, petro-chemical units and fertilizer plants. The business sought to reimagine its web platform with compelling content and design, facilitating business discovery and product comprehension, allowing it to effectively compete with the global players. Therefore the primary objective was to position Jaaji Technologies as a sophisticated industrial software provider spanning industries, offering credible and authentic content derived from their industry expertise and insights. The secondary objective was to establish an exclusive position for JaajiTech and aid business discovery through digital properties. This called for establishing a renewed business narrative and a content asset based foundation for technology marketing.
Web Content & Web Design
Jaaji Technologies specializes in crafting innovative Industry 4.0 solutions for smart manufacturing within process industries. The solutions leverage data analytics to drive digital transformation. The website had to showcase cutting-edge technology platform, comprehensive suite of products, and diverse use cases, demonstrating deep solutioning expertise and authenticity.
Our Content Marketing Goal
The content marketing goal was to present a captivating and well-structured understanding of the feature-rich offerings, their applicability across various industries, and their tailored use cases. We also decided to highlight the company’s capabilities, skilled management and team, and the robust processes followed . This was achieved with compelling and relevant content, customised for the target audience, who are department heads and plant heads of process industries.
Content Research and Content Creation
Content research was a rigorous and painstaking process involving extensive discussions with management team, sifting through the extensive product literature consisting of descriptive product manuals and presentations, and studying the competitive landscape. Basis on this understanding, we developed a comprehensive content requirement and sectioning plan. Each product was thoroughly studied to create a factual, industry-specific and informative textual content, tailored to its application and industry. Visual content and imagery were developed to align with product functionality and industry context. A disciplined, systematic approach guided the entire content research and content development processes, yielding definitive content assets that effectively highlights the features and benefits of technology solutions, as well as enhancing the usage and experience drivers of customer interactions.
Marketing Model applied for Productization
Jaaji Technologies is in the business of designing and implementing industrial software customised for process industries. For technology businesses with a suite of products and solutions, typically Feature-Advantage-Benefit (FAB) model of marketing is applied. The FAB model effectively outlines the essential features and sub-features of each solution, highlights the core customer benefits that result from these features, and specifies measurable metrics for evaluation.
Product Marketing Content
Technology solutions, such as industrial software, demand clear, specific, and precise communication. The industry-specific terms, technical vocabulary and nomenclature must be authentic to facilitate easy product comprehension amongst the technical audiences. The product related content followed an informative, feature-rich, benefit-centric approach. The purpose, proposition and the core job of the solutions, alongwith its applicability and quantifiable metrics, were comprehensively detailed in our content marketing strategy.
Digital Identity & Visual Imagery
The products were meticulously categorized basis the purpose, applicability and product-industry fitment. Following this, we established strong identity elements, compelling visual imagery, and a cohesive theme. We then proceeded to create branded content and employ precise technical language throughout the website. Our extensive image library included industry-specific backgrounds, stock images, screenshots, infographics and photographs. Additionally, icons, backgrounds, and motifs were incorporated to ensure a contextually relevant website. The web design and UX interfaces evolved basis intended user journey and expectations.
Modular Design Template
A templatization was adopted across all product offerings. This involved a sequential breakdown of each product, including the core proposition, business benefits, features and sub-features, working methods, supporting resources, and explanatory materials. The layout used was designed to be functional and descriptive, incorporating infographics, videos and product images to effectively illustrate each aspect.
Web Technologies & Tools
WordPress was the Content Management System (CMS) employed. For the front-end, HTML, CSS, and JavaScript were utilized, while PHP handled back-end logic. The relational database was MySQL. The Integrated Development Environment (IDE) of choice was Visual Studio Code. For graphic design, Adobe Photoshop, Illustrator, and Coreldraw were used. The theme builder was Bricks. The operating system for WordPress and the web server were Linux and Apache Server, respectively.
