FMCG Packaging Design | Maggi Noodles | The Superstar Among FMCG Brands
Maggi is one of India’s most iconic brands, and this instant noodle brands owned by Nestlé has blazed a trail in the Indian subcontinent. Introduced in India in 1983, Maggi revolutionized the instant-food category with its ‘2-minute noodles’ promise. It offered a quick, convenient and tasty meal. In India, Maggi has become a market leader in the instant noodles segment, with a dominant 60% market share, over 6 billion servings sold […]
FMCG Packaging Design | P&G Tide Sachet | Main Hoon Na
Tide is one of the world’s leading laundry detergent brands, owned by the consumer goods giant Procter & Gamble and introduced in 1946. Tide revolutionized fabric care by becoming the first heavy-duty synthetic detergent, setting new standards in stain removal. In India, Tide is considered as the third largest detergent brand, possessing double digit market […]
FMCG Packaging Design | ITC Aashirvaad Atta | A Worthy Leader
Aashirvaad Atta is India’s market leader in branded packaged wheat flour, and from the illustrious ITC stable, a top player in consumer goods. It holds more than 40% market share in the category and consistently sells large volume upwards of 1,00,000 tonnes per month, exceeding Rs.8000 crore in annual sales. It provides strong functional levers, […]
FMCG Packaging Design | Britannia Bourbon | Near Yet So Far
The bourbon biscuit which is a chocolatey snack from the Britannia stable, has successfully built the market perception as a savoury snack and sweet indulgence, powered by an exciting and popular chocolatey flavour. The messaging is purportedly about advertising the product category and the brand name in full force, as competitiveness in this sub-category is […]
Executive decision making series | Alan George Lafley – a man of innovation
Alan George Lafley is credited with not just turning around Procter & Gamble, but revitalizing this global leader in consumer packaged goods, based in Cincinnati. He successfully transformed the P&G product portfolio into creating and delivering higher value and improved experience for its customers. “The only real and sustainable driver of differentiation is innovation. So, […]
FMCG Packaging Design | Pidilite Fevikwik | Try Me & Buy Me
Fevikwik has effectively scaled the twin success of becoming a super brand within a super product, a rare feat in consumer products business. This popular, instant bonding adhesive – bonds within 5 seconds – cuts across generations and occupations. It stands with near monopoly, at estimated 85% market share, which is incredible by itself in […]
Executive decision making series | Ross Perot – solid yet disruptive
As a no-nonsense, sharp-eyed executive he developed keen market insight, that allowed him to not just meet, but exceed client expectations. He always took the initiative and spoke directly to the man in charge. Having gained an intimate understanding of the business landscape, he founded Electronic Data Systems (EDS) offering comprehensive solutions bundling software, programming […]
Visualization & Imagery of JaajiTech Project
At ByGeorge Content Solutions we always strive to create a visual imagery that resonates with the user, as well as represent the business in its industry context. This greatly enhances the design and digital identity for the business and helps to position the business rightfully. We believe that understanding visual imagery is a good medium […]
Executive decision making series | Jeff Miller – crossing the technology chasm
Jeff Miller stands testimony to a rare brilliance in scaling a technology business. He is credited with successfully ‘crossing the chasm’ in the technology marketplace. With him at the helm of affairs, Documentum grew from a tiny start-up to be the definitive leader, successfully ensuring early adoption and mainstream acceptance. He believed in the question – […]
C.T. George Memorial Quiz Contest | ByGeorge You Got It | Season III Edition I
At Government Boy’s High School, North Parur on 29 September 2023 All the teams participated intensely making it a high-scoring affair. The three winning teams shared the first prize, with 90 points each. It was such an amusing trivia that all names start with A. Winning Teams : Ameya Prasad & Alister P Ashley, Ajay […]