Executive Decision Making | ByGeorge You Got It

In the world of high-fashion and glamour LVMH stands numero uno with an array of iconic brands, which not only defines fashion but creates it. The classic yet contemporary designs are their hallmark, the quality is painstaking and uncompromising, with culture and heritage adding a transcending and enduring appeal.

Arnault believes that a brand must have a heritage. It takes time to build star brands and there are no short-cuts.

Bernard Arnalt as the chairman and CEO presides over this fashion empire, with more than 75 fashion and cosmetic brands splattered around the world. Brand acquisitions has been his forte, which he used imaginatively to be the largest luxury goods maker in the world, the most recent being Tiffany. Notwithstanding this inorganic route of growth, Arnault has successfully demonstrated what it takes to master and manage the creative process internally, and be at the leading edge with his design team. This consistency in innovation and unbundled creativity in the system governs and nurtures their star brands, delivering growth and profitability.

Arnault believes that a brand must have a heritage. It takes time to build star brands and there are no short-cuts. Desirability is all that matters in the business of luxury.