Executive decision making series | Bernard Arnault – purveyor of star brands

Executive Decision Making | ByGeorge You Got It In the world of high-fashion and glamour LVMH stands numero uno with an array of iconic brands, which not only defines fashion but creates it. The classic yet contemporary designs are their hallmark, the quality is painstaking and uncompromising, with culture and heritage adding a transcending and […]

Executive decision making series |  John Sculley Рalways premium pricing

Executive Decision Making | ByGeorge You Got It One of the favourite business situations is the much discussed pricing debate between John Sculley and Steve Jobs; about the product pricing strategy for Macintosh Office. Jobs wanted it to have a psychological pricing at $1999 to ensure wide product penetration; while Sculley insisted that marketing cost […]