Executive decision making series | Sam Pitroda – a call for the nation

Executive Decision Making | ByGeorge You Got It Among the great technocrats who made the world a better place, Sam Pitroda stands tall and incomparable having ushered in the grand telecom revolution in our country. His vision and execution stands unparallelled, and our telecom success story owes so much to him, his remarkable leadership, and […]

Executive decision making series |  John Sculley Рalways premium pricing

Executive Decision Making | ByGeorge You Got It One of the favourite business situations is the much discussed pricing debate between John Sculley and Steve Jobs; about the product pricing strategy for Macintosh Office. Jobs wanted it to have a psychological pricing at $1999 to ensure wide product penetration; while Sculley insisted that marketing cost […]

New Website Launch

28 Dec 2022

Unveiling by

Liudmyla Glashchenko

Design Head - Sutra Consulting