C.T. George Memorial Quiz Contest | ByGeorge You Got It | Season III Edition II

At Government Boy’s High School, North Parur on 16th February 2024 The quiz came to an exciting finish and winners were decided on a tie-breaker round. The prizes were given away by Mrs Mary George and Ms Sherina George C. Winning Team of Quiz Finals : Partheev Babu & Advaith S. Ashok,First Runners-up : RK […]

Content Marketing using New-age Media | Opportunities & Possibilities

New-age media stands for digital media which is interactive, includes 2-way communication and necessitates some form of computing. It is an electronic-based interactive media and is based on communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Characteristics of New-age Media The new-age media presents certain unique characteristics and modalities […]

How to craft a compelling brand story – that customers will listen to

Branded Content

In this article, the author argues that by using the SB7 framework for brand story the brands can craft compelling stories, which helps them break the clutter and offer a unique, differentiated narrative. “Marketing is no longer about the stuff that you make but about the stories you tell” – Seth Godin, serial entrepreneur & […]

Why Explainer Videos – Engage ‘Digital Natives’ with the Brand

Explainer Video Marketing

In this article the authors argue that the product explainer videos can be used as a powerful branding tool to present product proposition and to build customer engagement, by aligning the marketing strategy and the video content in line with the business goals. Vision is the most dominant sense for all of us, most of […]

Surging digital landscape and marketing opportunities – the growth drivers

We are in an era of sweeping changes brought about by technology and mobility. We see that Industry 4.0 and digital proliferation is becoming the mainstay of the knowledge era, leading to the emergence of a new breed of knowledge workers. In the vast and fast moving digital space, it is a host of factors […]