Executive decision making series | Paul Fireman – marketing the fitness wave
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Paul Fireman made as one among the great American business leader, made his name and fortune as an accelerator in consumer goods, masterfully combining fashion and retailing into sporting footwear. Serving Reebok as Chairman and CEO, for more than two decades, he is known for his direct to point style and decisive action. What set […]
Content Marketing using New-age Media | Opportunities & Possibilities
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New-age media stands for digital media which is interactive, includes 2-way communication and necessitates some form of computing. It is an electronic-based interactive media and is based on communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Characteristics of New-age Media The new-age media presents certain unique characteristics and modalities […]
How to craft a compelling brand story – that customers will listen to
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In this article, the author argues that by using the SB7 framework for brand story the brands can craft compelling stories, which helps them break the clutter and offer a unique, differentiated narrative. “Marketing is no longer about the stuff that you make but about the stories you tell” – Seth Godin, serial entrepreneur & […]