Ad : Rafale-M – Airborne Might
The print ad clearly highlights the brand and product – Rafale-M fighter jet from Dassault Aviation. Adhering to the core principles of product marketing, the ad promises clear benefits – as in superior security and strategic precision. Messaging The main headline – “AIRBORNE MIGHT OF INDIA’S MARINE” is arresting and high-impact. This punchy headline presents […]
FMCG Packaging Design | Surf Excel | The Undisputed Leader
In the crowded aisle of laundry and household care, few brands command trust quite like Surf Excel. An INR 10,000 crore brand in annual sales, this fabric wash, enjoys pole position in India’s detergent market. Surf Excel is the first brand in Hindustan Unilever Ltd to reach $1 billion annual turnover, and this anchor brand […]
FMCG Packaging Design | Maggi Noodles | The Superstar Among FMCG Brands
Maggi is one of India’s most iconic brands, and this instant noodle brands owned by Nestlé has blazed a trail in the Indian subcontinent. Introduced in India in 1983, Maggi revolutionized the instant-food category with its ‘2-minute noodles’ promise. It offered a quick, convenient and tasty meal. In India, Maggi has become a market leader in the instant noodles segment, with a dominant 60% market share, over 6 billion servings sold […]
Bringing the ‘Connected Worker’ to Life – A Journey in Motion Storytelling
At ByGeorge, we believe that true content marketing goes far beyond a single project; it is built on lasting partnerships. Over the years, we have shared a strong, continuous business relationship with Jaaji Technologies—an innovative leader delivering smart software solutions for core sector industries in manufacturing and chemicals. Beyond fueling their content marketing strategies, our […]
FMCG Packaging Design | P&G Tide Sachet | Main Hoon Na
Tide is one of the world’s leading laundry detergent brands, owned by the consumer goods giant Procter & Gamble and introduced in 1946. Tide revolutionized fabric care by becoming the first heavy-duty synthetic detergent, setting new standards in stain removal. In India, Tide is considered as the third largest detergent brand, possessing double digit market […]
FMCG Design | Chik Shampoo | A Blockbuster from CavinKare
Chik is a pioneering shampoo brand from CavinKare, a leading FMCG player. This flagship brand launched in 1983, revolutionized shampoo consumption by popularizing affordable sachets. Now Chik is the second largest selling shampoo in India, the topmost preference for wholesalers, and the undisputed leader in rural sales. Chik’s packaging reflects the long-standing brand strategy of […]
Executive decision making series | Alan George Lafley – a man of innovation
Alan George Lafley is credited with not just turning around Procter & Gamble, but revitalizing this global leader in consumer packaged goods, based in Cincinnati. He successfully transformed the P&G product portfolio into creating and delivering higher value and improved experience for its customers. “The only real and sustainable driver of differentiation is innovation. So, […]
Product Story Video – A Masterpiece in Motion Graphics
At ByGeorge, we believe in the power of storytelling through motion, and our collaboration with Jaaji Technologies on their product explainer video was a perfect canvas to bring that belief to life. Jaaji Technologies, known for delivering smart software solutions to core industries, wanted a compelling way to communicate their offerings—something that could cut through […]
Executive decision making series | Paul Fireman – marketing the fitness wave
Paul Fireman made as one among the great American business leader, made his name and fortune as an accelerator in consumer goods, masterfully combining fashion and retailing into sporting footwear. Serving Reebok as Chairman and CEO, for more than two decades, he is known for his direct to point style and decisive action. What set […]
Content Marketing using New-age Media | Opportunities & Possibilities
New-age media stands for digital media which is interactive, includes 2-way communication and necessitates some form of computing. It is an electronic-based interactive media and is based on communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Characteristics of New-age Media The new-age media presents certain unique characteristics and modalities […]