Content Marketing using New-age Media | Opportunities & Possibilities

New-age media stands for digital media which is interactive, includes 2-way communication and necessitates some form of computing. It is an electronic-based interactive media and is based on communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Characteristics of New-age Media The new-age media presents certain unique characteristics and modalities […]

How to craft a compelling brand story – that customers will listen to

Branded Content

In this article, the author argues that by using the SB7 framework for brand story the brands can craft compelling stories, which helps them break the clutter and offer a unique, differentiated narrative. “Marketing is no longer about the stuff that you make but about the stories you tell” – Seth Godin, serial entrepreneur & […]