Content Marketing using New-age Media | Opportunities & Possibilities
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New-age media stands for digital media which is interactive, includes 2-way communication and necessitates some form of computing. It is an electronic-based interactive media and is based on communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Characteristics of New-age Media The new-age media presents certain unique characteristics and modalities […]
How to craft a compelling brand story – that customers will listen to
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In this article, the author argues that by using the SB7 framework for brand story the brands can craft compelling stories, which helps them break the clutter and offer a unique, differentiated narrative. “Marketing is no longer about the stuff that you make but about the stories you tell” – Seth Godin, serial entrepreneur & […]