Executive decision making series |  Sergio Zyman – the first CMO ever

Executive Decision Making | ByGeorge You Got It Sergio Zyman is the revolutionary, and sometimes controversial, marketer famous for his multiple executive stints at Coca-Cola. Infact he is credited as the very first chief marketing officer, not just in Coca-Cola, but in any company. A reformist thinker and change agent, he was instrumental in shaking […]