FMCG Packaging Design | ITC Aashirvaad Atta | A Worthy Leader
Aashirvaad Atta is India’s market leader in branded packaged wheat flour, and from the illustrious ITC stable, a top player in consumer goods. It holds more than 40% market share in the category and consistently sells large volume upwards of 1,00,000 tonnes per month, exceeding Rs.8000 crore in annual sales. It provides strong functional levers, […]
FMCG Packaging Design | Britannia Bourbon | Near Yet So Far
The bourbon biscuit which is a chocolatey snack from the Britannia stable, has successfully built the market perception as a savoury snack and sweet indulgence, powered by an exciting and popular chocolatey flavour. The messaging is purportedly about advertising the product category and the brand name in full force, as competitiveness in this sub-category is […]
Executive decision making series | Alan George Lafley – a man of innovation
Alan George Lafley is credited with not just turning around Procter & Gamble, but revitalizing this global leader in consumer packaged goods, based in Cincinnati. He successfully transformed the P&G product portfolio into creating and delivering higher value and improved experience for its customers. “The only real and sustainable driver of differentiation is innovation. So, […]
FMCG Packaging Design | Pidilite Fevikwik | Try Me & Buy Me
Fevikwik has effectively scaled the twin success of becoming a super brand within a super product, a rare feat in consumer products business. This popular, instant bonding adhesive – bonds within 5 seconds – cuts across generations and occupations. It stands with near monopoly, at estimated 85% market share, which is incredible by itself in […]
Executive decision making series | Ross Perot – solid yet disruptive
As a no-nonsense, sharp-eyed executive he developed keen market insight, that allowed him to not just meet, but exceed client expectations. He always took the initiative and spoke directly to the man in charge. Having gained an intimate understanding of the business landscape, he founded Electronic Data Systems (EDS) offering comprehensive solutions bundling software, programming […]
Executive decision making series | Paul Fireman – marketing the fitness wave
Paul Fireman made as one among the great American business leader, made his name and fortune as an accelerator in consumer goods, masterfully combining fashion and retailing into sporting footwear. Serving Reebok as Chairman and CEO, for more than two decades, he is known for his direct to point style and decisive action. What set […]
Executive decision making series | Robert Iger – striking winning partnerships
Robert A. Iger as the ‘returning CEO’ has managed to grow the business and make significant improvements in profitability as he heads another term as Chief Executive Officer at The Walt Disney Company. The Bank of America Research credited him for decisive action, a must-have trait for any top executive. With creative direction-setting as his […]
Executive decision making series | Sunil Mittal – leading the mobile telephony wave
Suni Bharti Mittal can be credited to have brought an incredible vision and powerful execution to the burgeoning telecom penetration in the country; and such deep-seated and steadfast conviction of the potential of the telecom business, and his belief in the Airtel brand as a torchbearer of this transformative story, is rightfully the stuff of […]
Executive decision making series | Jeff Miller – crossing the technology chasm
Jeff Miller stands testimony to a rare brilliance in scaling a technology business. He is credited with successfully ‘crossing the chasm’ in the technology marketplace. With him at the helm of affairs, Documentum grew from a tiny start-up to be the definitive leader, successfully ensuring early adoption and mainstream acceptance. He believed in the question – […]
C.T. George Memorial Quiz Contest | ByGeorge You Got It | Season III Edition II
At Government Boy’s High School, North Parur on 16th February 2024 The quiz came to an exciting finish and winners were decided on a tie-breaker round. The prizes were given away by Mrs Mary George and Ms Sherina George C. Winning Team of Quiz Finals : Partheev Babu & Advaith S. Ashok,First Runners-up : RK […]
