Sentiment analysis – navigating the current landscape and scaling up

In this blog series, we are diving into the future of understanding human emotions in the digital era. Join us as we explore cutting-edge technologies and emerging trends that promise to reshape sentiment analysis across industries. From deciphering customer feedback to predicting market trends, the possibilities are endless. “The most important thing in communication is […]

Sentiment analysis – a technical overview

Sentiment Analytics is a mar-tech product belonging to the communications platform, which can extract sentiments and provide cues on customer intent from conversational data. Unlocking the power of language, sentiment analysis stands at the forefront of natural language processing (NLP), offering insights into the emotional tone of textual content. This blog provides a concise yet […]

Sentiment analysis and its business perspectives

Mar-tech tools are getting prevalent in enterprises with high-volumes of B2C communication flows. Sentiment Analytics is one such product from the Communications Platform-as-a-Service (CPaaS) suite, which can extract sentiments and provide cues on customer intent from conversational data. Introduction to Sentiment Analysis Sentiment analysis, also known as opinion mining, focuses on extracting and analyzing subjective […]