Executive decision making series | Vivek Paul – the growth manager
Executive Decision Making | ByGeorge You Got It Vivek Paul as the Vice-Chairman of Wipro, or more definitively as a quintessential growth manager, brought a world-class spirt and operational excellence to Wipro, catapulting it to the frontiers of the IT space in the early years of the 21st century. Under his watch, the sales of […]
Executive decision making series | Howard Schultz – for the love of retail
Executive Decision Making | ByGeorge You Got It Howard Schultz had meticulously studied the espresso bar phenomenon in downtown Italy, which not only was a place to enjoy freshly brewed coffee but also fulfilled the need for social interactions, with set rituals completing the emotional loop. He thought it fit to re-create this with suitable […]
Executive decision making series | John Sculley – always premium pricing
Executive Decision Making | ByGeorge You Got It One of the favourite business situations is the much discussed pricing debate between John Sculley and Steve Jobs; about the product pricing strategy for Macintosh Office. Jobs wanted it to have a psychological pricing at $1999 to ensure wide product penetration; while Sculley insisted that marketing cost […]
