Executive decision making series | MS Banga – for the Power Brands
Executive Decision Making | ByGeorge You Got It Hindustan Unilever touches lives of every Indian with its popular brands and robust distribution. Nine out of ten Indian households use on or more of its brands, and its reach spans a whopping nine million outlets. It is India’s largest fast-moving consumer goods company, highly valued enterprise […]
Executive decision making series | Vivek Paul – the growth manager
Executive Decision Making | ByGeorge You Got It Vivek Paul as the Vice-Chairman of Wipro, or more definitively as a quintessential growth manager, brought a world-class spirt and operational excellence to Wipro, catapulting it to the frontiers of the IT space in the early years of the 21st century. Under his watch, the sales of […]
Executive decision making series | Howard Schultz – for the love of retail
Executive Decision Making | ByGeorge You Got It Howard Schultz had meticulously studied the espresso bar phenomenon in downtown Italy, which not only was a place to enjoy freshly brewed coffee but also fulfilled the need for social interactions, with set rituals completing the emotional loop. He thought it fit to re-create this with suitable […]
Executive decision making series | John Sculley – always premium pricing
Executive Decision Making | ByGeorge You Got It One of the favourite business situations is the much discussed pricing debate between John Sculley and Steve Jobs; about the product pricing strategy for Macintosh Office. Jobs wanted it to have a psychological pricing at $1999 to ensure wide product penetration; while Sculley insisted that marketing cost […]
