Executive decision making series | Sunil Mittal – leading the mobile telephony wave

Suni Bharti Mittal can be credited to have brought an incredible vision and powerful execution to the burgeoning telecom penetration in the country; and such deep-seated and steadfast conviction of the potential of the telecom business, and his belief in the Airtel brand as a torchbearer of this transformative story, is rightfully the stuff of […]

Executive decision making series | Herb Kelleher – for the joy of flying

Herb Kelleher stands tall amongst the maverick CEOs who have transformed industries by thinking the unimaginable and doing the unthinkable. He developed an alternate vision in commercial aviation and created a whole new class of customers in the airline business, and Southwest Airlines owes its extraordinary success to that unconventional strategy and sticking to it […]

Executive decision making series | Bernard Arnault – purveyor of star brands

Executive Decision Making | ByGeorge You Got It In the world of high-fashion and glamour LVMH stands numero uno with an array of iconic brands, which not only defines fashion but creates it. The classic yet contemporary designs are their hallmark, the quality is painstaking and uncompromising, with culture and heritage adding a transcending and […]

Executive decision making series | Sam Pitroda – a call for the nation

Executive Decision Making | ByGeorge You Got It Among the great technocrats who made the world a better place, Sam Pitroda stands tall and incomparable having ushered in the grand telecom revolution in our country. His vision and execution stands unparallelled, and our telecom success story owes so much to him, his remarkable leadership, and […]

Executive decision making series | Fritz Walter – for the country

ByGeorge You Got It West Germany as the world cup football champions in 1954 exemplifies a rare case of strategic brilliance and tactical execution, so well played out on the world stage. By prevailing over the ‘Mighty Magyars’ who were the most favoured team, Fritz Walter and his squad won their first ever World Cup […]

Executive decision making series |  Sergio Zyman – the first CMO ever

Executive Decision Making | ByGeorge You Got It Sergio Zyman is the revolutionary, and sometimes controversial, marketer famous for his multiple executive stints at Coca-Cola. Infact he is credited as the very first chief marketing officer, not just in Coca-Cola, but in any company. A reformist thinker and change agent, he was instrumental in shaking […]

Executive decision making series | Martin Crowe – maximizer supreme

Executive Decision Making | ByGeorge You Got It Martin Crowe put all his cricketing wisdom and brilliance into the 1992 world cup format. He developed a crafty strategy fully designed to capitalize on the positional advantage in home turf. Yet his real greatness lay in further calibrating that strategy in tune with the fast-evolving ODI […]

Executive decision making series | MS Banga – for the Power Brands

Executive Decision Making | ByGeorge You Got It Hindustan Unilever touches lives of every Indian with its popular brands and robust distribution. Nine out of ten Indian households use on or more of its brands, and its reach spans a whopping nine million outlets. It is India’s largest fast-moving consumer goods company, highly valued enterprise […]

Executive decision making series | Vivek Paul – the growth manager

Executive Decision Making | ByGeorge You Got It Vivek Paul as the Vice-Chairman of Wipro, or more definitively as a quintessential growth manager, brought a world-class spirt and operational excellence to Wipro, catapulting it to the frontiers of the IT space in the early years of the 21st century. Under his watch, the sales of […]

Executive decision making series | Howard Schultz – for the love of retail

Executive Decision Making | ByGeorge You Got It Howard Schultz had meticulously studied the espresso bar phenomenon in downtown Italy, which not only was a place to enjoy freshly brewed coffee but also fulfilled the need for social interactions, with set rituals completing the emotional loop. He thought it fit to re-create this with suitable […]