Sentiment analysis – a technical overview
Sentiment Analytics is a mar-tech product belonging to the communications platform, which can extract sentiments and provide cues on customer intent from conversational data. Unlocking the power of language, sentiment analysis stands at the forefront of natural language processing (NLP), offering insights into the emotional tone of textual content. This blog provides a concise yet […]
Content Marketing using New-age Media | Opportunities & Possibilities
New-age media stands for digital media which is interactive, includes 2-way communication and necessitates some form of computing. It is an electronic-based interactive media and is based on communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Characteristics of New-age Media The new-age media presents certain unique characteristics and modalities […]
Surging digital landscape and marketing opportunities – the growth drivers
We are in an era of sweeping changes brought about by technology and mobility. We see that Industry 4.0 and digital proliferation is becoming the mainstay of the knowledge era, leading to the emergence of a new breed of knowledge workers. In the vast and fast moving digital space, it is a host of factors […]
