Executive decision making series | Sunil Mittal – leading the mobile telephony wave

Suni Bharti Mittal can be credited to have brought an incredible vision and powerful execution to the burgeoning telecom penetration in the country; and such deep-seated and steadfast conviction of the potential of the telecom business, and his belief in the Airtel brand as a torchbearer of this transformative story, is rightfully the stuff of […]

Sentiment analysis – navigating the current landscape and scaling up

In this blog series, we are diving into the future of understanding human emotions in the digital era. Join us as we explore cutting-edge technologies and emerging trends that promise to reshape sentiment analysis across industries. From deciphering customer feedback to predicting market trends, the possibilities are endless. “The most important thing in communication is […]

Executive decision making series | Bernard Arnault – purveyor of star brands

Executive Decision Making | ByGeorge You Got It In the world of high-fashion and glamour LVMH stands numero uno with an array of iconic brands, which not only defines fashion but creates it. The classic yet contemporary designs are their hallmark, the quality is painstaking and uncompromising, with culture and heritage adding a transcending and […]

Executive decision making series |  Sergio Zyman – the first CMO ever

Executive Decision Making | ByGeorge You Got It Sergio Zyman is the revolutionary, and sometimes controversial, marketer famous for his multiple executive stints at Coca-Cola. Infact he is credited as the very first chief marketing officer, not just in Coca-Cola, but in any company. A reformist thinker and change agent, he was instrumental in shaking […]

Executive decision making series | MS Banga – for the Power Brands

Executive Decision Making | ByGeorge You Got It Hindustan Unilever touches lives of every Indian with its popular brands and robust distribution. Nine out of ten Indian households use on or more of its brands, and its reach spans a whopping nine million outlets. It is India’s largest fast-moving consumer goods company, highly valued enterprise […]

Executive decision making series | Howard Schultz – for the love of retail

Executive Decision Making | ByGeorge You Got It Howard Schultz had meticulously studied the espresso bar phenomenon in downtown Italy, which not only was a place to enjoy freshly brewed coffee but also fulfilled the need for social interactions, with set rituals completing the emotional loop. He thought it fit to re-create this with suitable […]

Executive decision making series |  John Sculley – always premium pricing

Executive Decision Making | ByGeorge You Got It One of the favourite business situations is the much discussed pricing debate between John Sculley and Steve Jobs; about the product pricing strategy for Macintosh Office. Jobs wanted it to have a psychological pricing at $1999 to ensure wide product penetration; while Sculley insisted that marketing cost […]

New Website Launch

28 Dec 2022

Unveiling by

Liudmyla Glashchenko

Design Head - Sutra Consulting